Featured article

When Average Order Value Is a Guess: Business Context in Oracle AI Lakehouse

Why the same four orders can produce average values of £300 or £125, and what Oracle AI Lakehouse business context, Analytic Views and Ossie mean for reliable AI answers.

Joel Acha · 12 November 2026 · 9 min read

Read the article

The archive

Latest thinking

View all 69 articles

AIDP · 11 Oct 2026

Putting Oracle AIDP Compute on a Schedule

A live sandbox test shows how Oracle AIDP compute can start and stop on a schedule using an API signing key, without browser sign-in for each run.

5 min read

AI · 13 Jul 2026

The Most Important Part of an AI Strategy Isn't AI

Enterprise AI cannot deliver trusted outcomes without strong data quality, governance, semantics and integrated platforms. The most important part of an AI strategy may not be AI at all.

3 min read

Elffar Analytics

Making sense of the architecture beneath enterprise analytics and AI.

Independent analysis of Oracle Analytics Cloud, semantic modelling, AI Data Platform, governed enterprise data and agentic AI.

About Joel and Elffar